I got an email a week or so ago from a reporter at the IDS asking if I would share my opinion on Walmart’s decisions (along with Kohl’s and Macy’s) to reintroduce the word “Christmas” this year, replacing the more neutral term “Holiday”. Honestly, I didn’t respond because I was 1) to busy, and 2) afraid that I would be to caustic.
This may be shocking, and feel free to post your comments, but I wish Walmart and Macy’s would stick with “Holiday”.
Why? Because I hate it when Jesus is a marketing ploy. I hate that his name is being used to baptize a holiday we have turned into a consumeristic circus, a materialistic mad dash to accumulate crap we don’t need. I hate it because too many Christians will think this is a victory and will say to themselves, “We’ve taken back Christmas”. Oh really.
Don’t get me wrong – I’ll be buying toys for my kids (and they’ll be buying toys for me). I don’t want to be the grinch that steals your Christmas, but does it make us feel better to have the clerk smile and say “Merry Christmas” after we’ve spent an obscene amount of money on junk.
I find it incredibly ironic, sadly ironic, that we become and teach our kids (ok, most of you dont’ have them yet, but you will) to be the most self-centered at a time of the year that beckons to be the most others-centered. We make our Christmas lists, if only in our heads. We spend the money we know we’ll be getting from Aunt Susie before it ever arrives. We think, “I better get so and so a gift, they got me one last year”.
So what do we do about it?